Type of Activation: Permanent installation
Mass effect: New Earth 4D
In association with Electronic Arts, BioWare, Mediamation, Crescendo, Electrosonic, Cedar Fair, & Halon
Dates: January 2015 until opening day - May 18, 2016 & currently still operational
Location: California's Great America, San Jose, CA
Role: Production Coordinator & Co Producer
Responsibilities:
- Manage a group of design teams to ensure the renders stays on time and within the budget
Work with story-boarders, sketch artists, graphic designers, and other creatives to turnkey the entire attraction
- Partner with construction, electrical, HVAC, & other teams to manage the meeting/installation logistics
- Analyze storyline, script, pre-ride show, and other individual departments to ensure brand fidelity is safeguarded
- Provide service and assistance problem solving to any individual or team that encounters issues
- Coordinate the transportation logistics for the delivery for scenic props, displays, equipment, etc
- Coordinate and manage onsite teams while designing innovative and creative ways to improve throughput
- Functioned as a key team member to develop new groundbreaking features focusing on immersion and interaction
- Generate ideas to save money while staying within the context of Electronic Arts/Bioware focused branding
- Create production calendars, schedules, call sheets, budgets, and other documentation related to the production
- Prep and manage inventory, invoices, budgets, deliveries, and other logistics issues
- Build and maintain strong relationships with key players and digital influencers
- Educate new recruits on 3D Live // AXO rules & regulations through proper demonstration and documentation
- Work with all immersive technologies and tweak ideas and creative concepts to improve story telling dynamics- manage 6 teams and oversee their production quality while redesigning the park's entertainment theater
- Train new contractors on the process and the rules of developing scenery and building the set
- make sure the project was keeping up with the OSHA standards and regulations
- liaise between different audio, video, and tech teams to make sure proper communication was being upheld
- make sure proper safety was being followed at all times while keeping employees motivated and excited
description of the project: In partnership with California's Great America and Electronic Arts/BioWare, Mass Effect: New Earth utilizes the highest resolution "holographic" 3D LED screen in the world and 70 channel sound system to bring you a one of a kind thrill ride. Settle in and get comfortable as you’re transported to the distant lands of Terra Nova, experiencing all the sights, sounds, smells, and potential danger intergalactic space travel has to offer. 3D Live created a full turnkey solution for Cedar Fair. From building the 3D LED screen, producing and scripting the ride movie, to designing the theater interior and pre- ride scenic, 3D Live was there from concept to construction of the ride.
Press:
"'Holographic' 3D LED Display (Innovative Technology) – Modular and versatile, this technology is a significant evolution in creating large-scale 3D presentations for themed and experiential venues. It solves many problems and limitations associated with projection-based 3D systems. The interface with live performers, VR and other immersive systems is seamless and powerful as demonstrated in the “Mass Effect: New Earth” attraction at California’s Great America."
" The top 10 winners in the category Best New Amusement Park Attraction..."
- USA TODAY 10BEST, JANUARY 1, 2017
